She launched her own company, CloudSwitch — an enterprise that made connecting to a data center and public cloud simple — that was acquired by Verizon in 2011 for an undisclosed (but sizable) sum.
And now she is the co-founder and CEO of Boston-based ClearSky, a company currently in "stealth mode," which means the founders aren't yet publicly discussing their offerings.
As often is the case, one of Rubin's formative moments came early on in her career, at Netezza. it was there that a frustrating conversation ultimately changed the way Rubin, now 46, measures the success of an early-stage enterprise and works with a company's most valuable asset: its customers.
Rubin joined Netezza in 2001, its first year. At the time, the Marlborough, Mass.-based company was struggling to gain momentum, she said. There was lots of interest in their offerings and lots of activity, but they hadn't closed many business deals.
As vice president of marketing, Rubin developed strategies to boost the company's visibility, in hopes that it would impact deal flow. She mapped out plans for investing in a big booth at a major industry show. She wanted better signage outside the office to pique the interest of people driving by.