Search IT Channel, January 18th, 2018
Nontraditional storage vendors, such as ClearSky Data and Reduxio, are attracting resellers and managed service providers with technology, simplicity and business partnerships.
Channel partners' allies for primary and secondary storage aren't always the usual suspects such as Dell EMC, IBM and NetApp. Companies such as ClearSky Data and Reduxio Systems are also on the wanted list.
Indeed, managed service providers (MSPs) and resellers now cultivate relationships with lesser-known enterprise storage vendors, as well as long-established vendors. They cite technology and business reasons for doing so. On the technology side, newer vendors offer fresh takes on storage that channel partners -- and their customers -- find attractive. From a business standpoint, the storage upstarts offer relationships in which partners have a shot at influencing future product directions.