Business Insider, 9/6/15
Ellen Rubin's first startup, built in the height of the dot-com era, failed miserably. Then she hit success after success after success — without writing a line of code herself.
The three-time startup founder has a liberal arts degree and an MBA from Harvard. Her only computer science education was an intro class as an undergrad.
It hasn't stopped her from becoming a serial entrepreneur — and one of few women CEOs — in an area of enterprise computing that is highly technical.
"I’m not misled about what I’m actually good at. I’m the market, the product, the customers. I’m not the engineering vision or how to build the engineering team," Rubin told Business Insider. "In a less heavily technical area, if you’re building something that’s more webby or appy, it’s easier to blur that line because the technical skills you need aren’t so specific and deep."
Rubin, though, has gone deep into the layers of data warehouses, cloud storage and enterprise software — not just built another photo-sharing app.