The Business Journals, 3/23/16
Being an entrepreneur starts with an idea and a vision of the future. These can be enough to get a new company started, raise money, and bring on the first few employees.
The real motivation, though, the one that keeps you going after a tough day or two, is the recognition that customers are genuinely excited about your product or service.
Ellen Rubin, CEO of ClearSky Data, an early-stage company building a breakthrough solution in enterprise infrastructure, knows this well.
Rubin, a three-time entrepreneur, explains that it’s easy to keep your internal team moving when prospective customers are as excited as you are.
“As much as startups are fueled by an entrepreneur’s ambition and goals, making customers happy — and keeping them that way — is the real driver,” she said.
However, a startup’s longer-term success demands more from its founder than just some excited customers. I spoke with Rubin to get her advice and best practices for entrepreneurs to guide their young companies to success.
Here are her five tips:
1. Team Communication Is Everything
At the beginning, it won’t be difficult to keep employees informed of every decision. With every new addition to your team, it’s important to take a look at different processes and adjust them to ensure they’ll work as your company grows.