Managing rich media files is tough. Creative, production and post-production teams all need access, but replication is expensive, scales poorly and can’t provide real-time access for large media files.
The cloud would seem to provide a solution, but performance is a huge issue. Cloud providers’ data centers are located far from the urban centers where most customers work, and these distances introduce significant, unavoidable latency, especially with enormous media files.
So, how can an organization possibly provide real-time, high-performance access to rich media so that different teams can collaborate?
Sign up for our Sept. 26 webinar: Blazingly Fast Storage-as-a-Service For Rich Media Production Environments!
Hear from IT experts working in the rich media file trenches
On Thursday, September 26 at 3:00 p.m. ET, we’ll answer that question in a webinar where you can hear directly from Justin Fredericks, head of IT for Sandy Alexander about how the graphics communications firm was able to provide excellent performance for rich media thanks to ClearSky.
In addition, we’ll have two executives from NAPC: CRO Mike Gershowitz and CTO Robert Pelmas. NAPC helps marketing companies access and manage content more effectively, so they’ve got a great perspective on the challenges companies face managing and protecting rich media files. Plus, they’ll provide details from a real-world empirical study that shows what happens when creative working groups at a major consumer products company were mandated to by management to move to the cloud. (Spoiler: It did not go well.)
And, finally, we’ll have our own Robert Stevenson, senior solutions architect at ClearSky. He’ll explain how ClearSky’s service architecture combines an on-prem appliance, the edge and the cloud to provide a storage service that delivers excellent performance … and so much more.
ClearSky solves the rich media problem
That’s important, because the challenges associated with rich media files go far beyond performance, especially with video. Because, as resolution improves, file size is growing exponentially.
For instance, one hour of raw high-definition (HD) video (which is also known as 1080p) clocks in at just under 40 MB. But many televisions today come with 4K, a much higher resolution. One hour of raw 4K video takes up almost three quarters of a terabyte (TB), more than 18 times larger than HD. And these files are miniscule compared to the emerging ultra-high definition, 8K video that’s starting to appear in the Asia-Pacific region. One hour of raw 8K video requires an astonishing 7.3 TB.
Read how Sandy Alexander replaced its SAN and data protection systems with ClearSky Data’s on-demand primary storage service
Not only does it take far too long to back up these enormous files, but the cost of storing backups can get out of hand quickly. Plus, there’s the question of capacity planning. With both the number of files and file sizes growing exponentially, the traditional three-to-five year storage buying cycle is broken. Organizations face the terrible choice of buying many times more storage than they can immediately use, or deploying new storage every year or two to ensure there’s enough capacity to cover data growth.
Sandy Alexander, for instance, had so much rich media data to manage that they were writing multiple terabytes of file changes to backups daily. It took hours, and the expense of storing those backups meant they were only able to back up the most critical files, leaving some of their data unprotected.
With ClearSky’s on-demand primary storage service, Sandy Alexander was not only able to provide fast access to rich media files, but the company was also able to eliminate his on-prem SAN and stop devoting hours nightly to babysitting the backup process.
But that’s not the entire story. You’ll learn much more during the webinar, including:
- How to ensure real-time access to large production files for collaboration without latency or performance issues
- How to store, protect, manage and retrieve rich media assets, without affecting production
- How to get to the cloud, with fast local cache and workflows that don’t change
- What it takes to bridge the gap between on-premises performance and the agility/economics of the cloud
Want to see for yourself how ClearSky can help your organization declare infrastructure independence? Sign up for a demo today.