There are two ways service providers and resellers end up transitioning their customers to the cloud. Either those customers come to them, eager for all the cloud benefits they’ve been reading about, or the provider makes the first move, recognizing an opportunity to grow its business by being in front of the transformation to hybrid cloud infrastructure. Either way, the conversation about moving to the cloud is one service providers will have to have, if they haven’t already.
Why aren’t service providers racing to get their customers to the cloud? Well, it would be easy for managed service providers to view this as a threat. If you help your customers move to the public cloud, will they just…float away? AWS, Azure, Google and others promise the scale and economics your customers want, so once that transition happens, where does that leave your business?
In a good place, actually.
Once you provide customers the consumption-based models they want in a hybrid world, you can focus on providing features, solutions and expertise. You can stop selling boxes, give customers more of what they need and differentiate your business services.
Start with backup
Data backup is still one of the most complex and costly challenges facing enterprise IT. It’s the perfect opening use case for a managed cloud service; you can give your customers flash performance, reduce their need for secondary data centers for disaster recovery and save them from making copies – no more replication.
Along the way, you can help customers carry their best IT practices to the public cloud by finding the right cloud for the right application. A multi-cloud approach not only avoids the vendor lock-in that is anathema to the enterprise, it also carries redundancy to the cloud level. If, for example, AWS goes down, you should be able to help customers surface and access their data in another cloud.
And finally, as a trusted partner, you can guide your customers toward deciding the best options for all their data. With public cloud services incorporated into your offerings, you can help clients with the data that is best held in the cloud, as well as the data that is easier left on prem or on the edge, where enterprises can keep data close and ensure high performance.
Learn how to grow your customer base by delivering on-demand primary, offsite backup and DR as a single service.